Position Type: Staff Full-Time (Hybrid)
Hours per week: 37.5
Weeks per year: 52
Work Schedule: Monday through Friday 8:30am to 5:00pm
Department Summary & Job Purpose:
The Assistant Director of Digital Communications will help lead social media and digital communications strategy as part of a strategic, results-oriented team. The position provides multi-platform content development and direction to lead Mount Holyoke’s social platforms and website content, guiding a high-level, on-brand digital communications strategy to increase brand visibility among key audiences. This position is hybrid with a minimum of 2 days on-campus each week; however, due to the nature of the work, local proximity to the College is required with the expectation that additional time in-person may be needed periodically.
Core Job Duties and Responsibilities:
- Manage the voice for the College’s social channels and cultivate the College's reputation among internal and external audiences.
- Review all direct engagement with our social media accounts, including mentions, media tags, comments, and private messages, and moderate, reply, or escalate as appropriate.
- Identify community engagement opportunities to cover on social media and develop content campaign strategies to implement on main channels.
- Leads in developing and implementing comprehensive College-level social first strategy.
- Create written and visual content for the University's social media channels and website. Create written and visual content for the University's social media channels and website.
- Develop social media and digital communications campaigns that feature engaging content for diverse audiences, including prospective and current students, alums, donors, faculty, staff, media, and the surrounding community.
- Collaborate with Communications team members to develop content packages and rollout strategies optimized for social media and the website.
- Help convene social media contacts across campus to collaborate and provide expert guidance and leadership.
- Supervise a Social Media Coordinator and a group of student workers.
- Work closely with university leadership, faculty, staff, and students to curate compelling and brand-driven content to share on social media and in digital communications.
- Track and analyze post and campaign efficacy to ensure that goals are met and that social media activities are linked to desired outcomes.
- Coordinate with the News & Media team to monitor and moderate (as needed) public mentions of the College across social media.
- Evaluate emerging social media channels and envision ways Mount Holyoke College can effectively utilize them.
- Assist in developing and managing social media guidelines and compliance across campus.
- Assist with other communications efforts as needed.
• Bachelor's degree from an accredited institution in marketing, communication, digital media, or a related field, plus a minimum of 4 years of experience with demonstrated excellence in social media, communications, public relations, and/or marketing.
• Strong project management skills.
• Ability to translate complex ideas into digestible social media content.
• A creative, dynamic thinker with strong, professional writing and editing skills.
• An aptitude for visual communication.
• Ability to work independently and proactively with other team members, identifying resources and approaches to achieving job goals and outcomes.
• Ability to interact effectively with a broad range of campus partners, including leadership, faculty, and staff.
• Experience in education
• Sedentary work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. A job is considered sedentary if traversing is only required occasionally, and all other criteria for sedentary work are met.
• Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Sufficient clarity of speech required includes those which permit the employee to discern verbal instructions and communicate effectively in person and by telephone.
• The employee is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; and extensive reading.
• Employee operates office equipment and computers to perform essential duties and responsibilities.
• The employee is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).
• Protection from weather conditions but not necessarily from temperature changes. Activities occur inside and outside environments.
Mount Holyoke College is committed to providing a safe and secure environment, supported by qualified employees that will allow all of its students, faculty, staff and those associated with them to successfully carry out the mission of the college. As a condition of employment, the College will conduct appropriate background checks for all new hires. Mount Holyoke has designated the Office of Human Resources as the office responsible for ensuring that background checks (CORI, SORI, Credit History, & Driver Credential) are completed and utilized in the hiring process and Five College Office of Compliance and Risk Management as the office responsible for facilitating background checks as articulated in this policy.
Special Instructions for Applicants:
Apply online; application materials must include:
- A cover letter summarizing interests and qualifications
- A complete resume or curriculum vitae
- Contact information for 3 professional references
Mount Holyoke College is a women’s college that is gender diverse. The College is committed to providing equal access and opportunity in employment and education to all employees and students. In compliance with state and federal law, Mount Holyoke College does not discriminate on the basis of race, ethnicity, color, genetic information, sex, national or ethnic origin, religion, age, physical or mental disability, marital status, sexual orientation, pregnancy, gender identity or expression, ancestry, veteran or military status, or any other legally protected status under federal, state or local law. The College does not discriminate on the basis of gender in the recruitment and admission of students to its graduate program.
Mount Holyoke College is an Equal Opportunity Employer.